Doggo’s hoodie was also part of the Fortnight-themed Balenciaga collection.It's impossible to talk about streetwear without discussing designer Hiroshi Fujiwara. A billboard showed up in the real world, too, in New York City, London, Tokyo, and Seoul. Above the virtual store, an animated billboard featured the walking dog Doggo in a hoodie. The hub includes a virtual Balenciaga store where visitors can buy cosmetics. An in-game Balenciaga-themed hub was developed, and a real-world clothing line was also offered. Four skins were created, along with Balenciaga-themed accessories such as a designer pickaxe and Balenciaga bling backpack. Players can collect 30 NFTs, including 10 by Beeple, the artist whose digital collage sold as an NFT at a Christie’s auction for $69.3 million.įashion house Balenciaga partnered with Epic Games to integrate high-fashion Fortnite skins. Each candle unlocks a story about the journeys of Louis and his family. To celebrate the founder’s 200th birthday, Louis Vuitton released Louis: The Game, a video game that follows Vivienne, a mascot created by the brand monogram, as she traverses the virtual world and journeys to vibrant locations across the globe in search of collectible NFT candles. With every person experiencing the rooms in a different order and retaining other fragments of the spaces, they emerge at the end of their journey as one-of-a-kind creations. Wandering through the different rooms, each visitor’s mannequin absorbs elements of the exhibition. As visitors entered the Gucci Garden, avatars became neutral mannequins. Visitors to the virtual neighborhood could hang out outside the film’s central gathering store, contribute to murals, and watch behind-the-scenes videos and interviews, including a dance tutorial from the movie’s choreographer, virtual items, and interactive mini-games and scavenger hunts.Ĭoncurrent with the unveiling of Garden Archetypes, an immersive multimedia experience, Gucci teamed up with Roblox to release Gucci Garden, a unique and interactive virtual exhibit. Pictures hosted a virtual party on Roblox to promote the summer film “In the Heights.” The block party brought the music, dance, and Latin American culture of the film’s iconic Washington Heights neighborhood to the Roblox metaverse. Its MagicBand+ wrist device allows guests to engage with favorite Disney moments in new ways and discover new interactive experiences. Users could then move in “highly immersive individualized 3D virtual experiences without requiring those users to wear an augmented reality AR viewing device.”ĭuring Disney’s previous quarterly earnings call in November, CEO Bob Chapek confirmed the company’s plan to create its own metaverse, “Our efforts to date are merely a prologue to a time when we’ll be able to connect the physical and digital worlds even more closely, allowing for storytelling without boundaries in our own Disney metaverse, and we look forward to creating unparalleled opportunities for consumers to experience everything Disney has to offer across our products and platforms, wherever the consumer may be.”ĭisney has already begun integrating the physical, digital, and virtual worlds to help guests navigate Disney properties and platforms. In December Disney filed a patent for a “virtual-world simulator,” which reproduces one of the company’s theme parks into a 3D realm.
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